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Types of E-Commerce

Sunday, November 28, 2010

There are different types of e-commerce and many different ways to define these types. We distinguish different types of e-commerce by the nature of market relationship (i.e., who is selling to whom). The exception is m-commerce, which are technology- base distinctions.


B2B (Business-to-Business)- Companies doing business with each other such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is based on quantity of order and is often negotiable.

B2C (Business-to-Consumer)- Businesses selling to the general public typically through catalogs utilizing shopping cart software. By dollar volume, B2B takes the prize, however B2C is really what the average Joe has in mind with regards to ecommerce as a whole.

C2B (Consumer-to-Business)- A consumer posts his project with a set budget online and within hours companies review the consumer's requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. Enlace empowers consumers around the world by providing the meeting ground and platform for such transactions.

C2C (Consumer-to-Consumer)- There are many sites offering free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place every day since 1995.

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