The Marketing Situation Analysis requires significant investigation of the organization’s product and services in relations to
the current market, sales viability, marketing opportunities and competitor considerations. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of marketing situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.
Strengths: attributes of the organization those are helpful to achieving the objective.
Weaknesses: attributes of the organization those are harmful to achieving the objective.
Opportunities: external conditions those are helpful to achieving the objective.
Threats: external conditions which could do damage to the business's performance.
the current market, sales viability, marketing opportunities and competitor considerations. The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of marketing situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats.
Strengths: attributes of the organization those are helpful to achieving the objective.
Weaknesses: attributes of the organization those are harmful to achieving the objective.
Opportunities: external conditions those are helpful to achieving the objective.
Threats: external conditions which could do damage to the business's performance.
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